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  #1  
Unread 07-24-2013, 02:49 AM
jippo jippo is offline
 
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Default My First POF campaign targeting senior men

Hi,

Finally I just launch my first Dating POF campaign.
I target men age between 40-60 and from following countries (US, UK, CA, AU, NZ, and IR).
I have create 5 creative ads with different images but the ads description is all the same.
I have create 1 landing page resemble the one from offer page.

POF suggest bid range 0.40 - 0.80 so ,Per suggestion from TBB, I go with higher one (0.70)

I set daily budget as $50 / day to test these 5 ads. If CTR is less than 0.1% after 10k impression or after 2x payout is spend, I will pause that ad.

I will focus on ad CTR first to make it more than 0.1% before focus on LP.


Please let me know if anyone have opinions on this.

Thanks,
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  #2  
Unread 07-24-2013, 02:51 AM
jippo jippo is offline
 
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Default

I just know that for dating offer, POF require that "Sign Up/Register" need to be in the ad description. I have added and wait for review.
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  #3  
Unread 07-25-2013, 04:12 PM
jippo jippo is offline
 
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Default

I get over 100k impression but only 11 clicks today.
The best ad image has only 0.058% CTR and it is over 26k impression already.
I have spent over 23$ today.

So I think I will pause the campaign first and try to change my angle (in images) to improve CTR to be over 0.1%.

I also found that many visitors are from mobile. So I decide to remove mobile web browser from demographic. Also, looks like the major click through is from US and UK. So I will focus on that, I think

Anyone has opinions on this campaign? Thanks a lot in advanced.
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  #4  
Unread 07-27-2013, 03:14 AM
jippo jippo is offline
 
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The stat are in

Angle: smart thoughtful senior women
image 1: imp=30,852 clicks=13 ctr=0.042
image 2: imp=30,786 clicks=10 ctr=0.029
image 3: imp=30,926 clicks=14 ctr=0.046
image 5: imp=30,572 clicks=11 ctr=0.036

Angle: lifelong relationship
image 6: imp=5,216 clicks=3 ctr=0.058
image 7: imp=5,154 clicks=1 ctr=0.019
image 8: imp=5,311 clicks=2 ctr=0.038
image 9: imp=5,466 clicks=2 ctr=0.037
image 10: imp=5456 clicks=2 ctr=0.037

I did already spend $100 to test the image. The result CTR is way too low. I think I need to find new angles here.
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